ESA Mastery — officially eCom Success Academy — is Adrian Morrison’s Shopify dropshipping course. It’s been around since approximately 2017, making it one of the older ecommerce education programmes in the space. Adrian Morrison is a real, verifiable marketer with documented results in Facebook advertising and ecommerce. His brother Anthony Morrison is also a well-known figure in the online marketing space.
The longevity of the programme is both its strongest credential and its biggest problem. What Adrian taught in 2017 about Facebook Ads and Shopify dropshipping reflected a market that barely resembles 2026. The question for anyone considering ESA Mastery today isn’t whether it was good — it probably was — but whether it’s been updated enough to be relevant now.
First — This Is Important
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Key Takeaways
- ESA Mastery (eCom Success Academy) is Adrian Morrison’s Shopify dropshipping course, one of the longest-running in the space — originally launched around 2017
- Adrian Morrison is a verifiable marketer with documented Facebook Ads expertise and industry relationships predating this programme
- Trustpilot for esamastery.com shows 10 reviews, all one-star — a uniformly negative profile that is stark for a programme this old
- The core model taught — low-ticket Shopify dropshipping via Facebook Ads — faces significantly more competition, higher ad costs, and tighter margins in 2026 than when the programme launched
- Price is not publicly listed — disclosed on a sales call — with most reports placing it in the $2,000 to $3,000 range
- The curriculum content has been updated over the years but the fundamental Facebook Ads dropshipping model is now one of the most saturated approaches in ecommerce education
- Verdict: Real creator, real programme — but the model taught has been significantly disrupted and the Trustpilot profile raises concerns about current student experience
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Who Is Adrian Morrison?
Adrian Morrison has been in the digital marketing space for over two decades. He built his reputation primarily in Facebook advertising — in the era when Facebook Ads were genuinely under-utilised by most businesses and a skilled practitioner could generate extraordinary returns on modest budgets.
He worked with major brands, appeared at marketing conferences, and built a following around accessible Facebook Ads education. His brother Anthony Morrison runs parallel programmes in the same space. Both have the kind of documented industry presence that separates them from anonymous course operators.
His ecommerce results are less specifically documented than his advertising credentials. The claim of building multiple successful Shopify stores is plausible given his advertising expertise — running profitable Facebook Ads to a Shopify store is exactly the skill set he developed. But the specific revenue figures attributed to his ecommerce operations are not independently verified at the same level as his advertising background.
What the Course Covers
ESA Mastery is structured around the classic Shopify dropshipping model: find products with good margins and demand, build a Shopify store, run Facebook Ads to drive traffic, fulfil orders through suppliers without holding inventory.
The curriculum covers store setup, product research, Facebook Ads management, scaling profitable campaigns, and customer service. Adrian’s genuine strength — Facebook advertising — is where the course has historically been most valuable. His ability to explain ad psychology, targeting, and campaign structure is more substantive than most dropshipping courses whose ad content is superficial.
The problem is not the depth of what Adrian knows about Facebook Ads. It’s that the Facebook Ads dropshipping ecosystem has changed fundamentally since he built his expertise.
The 2026 Problem
This is the honest heart of any ESA Mastery review, and it’s the piece that separates this from programmes that are simply expensive — ESA Mastery teaches a model that worked well in a different market environment.
Facebook Ads costs have increased dramatically since 2017 to 2019, when many of the foundational strategies in this course were developed. CPMs — the cost per thousand ad impressions — have risen substantially as more advertisers compete for the same inventory. The margins that made Facebook Ads dropshipping viable at $5 to $10 cost per click in 2018 are much harder to achieve at current ad costs.
Simultaneously, the consumer sophistication around dropshipping has increased. Buyers have learned to check for AliExpress sourcing. The generic product store format that converted well in 2017 now struggles against branded competitors, review sites, and comparison shopping behaviour that didn’t exist at the same scale when Adrian was building his stores.
The Trustpilot profile for esamastery.com reflects some of this reality. Ten reviews, all one-star — a uniformly negative profile for a programme that has been operating for nearly a decade. The specific complaints are not fully visible in the snippets available, but a 100% one-star rating across ten reviews is a meaningful signal that the current student experience does not match the programme’s premise.
What the Legitimate Criticisms Are
Beyond the market timing issue, ESA Mastery faces the same criticism as most Facebook Ads dropshipping programmes: the model requires ongoing paid traffic spend that means you never stop paying to acquire customers. Unlike organic approaches that compound over time, paid traffic produces results only while you’re spending money. A store built entirely on Facebook Ads generates no income the moment the ad spend stops.
The refund situation is not clearly documented in publicly available sources — something worth confirming independently before purchasing given the Trustpilot profile.
Who This Is For
ESA Mastery made the most sense for marketers who already had Facebook Ads experience and wanted to apply it to ecommerce, people who studied it in 2018 to 2020 when the model was in its most competitive period, and anyone who specifically wants Adrian Morrison’s take on Facebook advertising psychology regardless of the ecommerce context.
For someone starting in 2026, there are more current programmes covering ecommerce models that are better adapted to the current ad landscape — including higher-ticket approaches with better margin profiles or organic traffic strategies that don’t require ongoing ad spend.
For recurring online income without ongoing ad costs, the local lead generation model is the approach I recommend most consistently. The how to make money online guide covers ecommerce alongside the full range of models with honest current assessments.
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Frequently Asked Questions
Is ESA Mastery a scam? Not a scam — real creator with a documentable background, real training content. The concerns are about whether the model taught is still effective in 2026 and what the 100% one-star Trustpilot profile reflects about current student experience.
Who is Adrian Morrison? A digital marketer with over two decades of documented experience in Facebook advertising, brother of Anthony Morrison. Built ESA Mastery around his advertising expertise applied to Shopify dropshipping.
Why is the Trustpilot rating so bad? The esamastery.com Trustpilot profile shows 10 reviews with 100% one-star ratings. The specific complaints aren’t fully visible in available data but the profile is unusually negative for a programme of this age. Worth investigating independently before purchasing.
Is the Facebook Ads dropshipping model still viable in 2026? It works but is significantly harder than when ESA Mastery was built. Ad costs have risen substantially, consumer sophistication around generic dropshipping stores has increased, and competition from other trained dropshippers is much higher.
How much does it cost? Price is not publicly listed — disclosed on a sales call. Most reports suggest $2,000 to $3,000 range.
What’s a more current alternative for ecommerce? High-ticket dropshipping with Google Ads (lower competition than Facebook, better buyer intent) or content-based ecommerce with organic traffic. The how to make money online guide covers both.
Mark has spent 16 years testing online business programmes and tools. He focuses on honest, experience-based reviews that help people avoid scams and find real, sustainable online business models.