BotBuilders Review — Is Matt Leitz Legit?

BotBuilders is Matt Leitz’s chatbot and AI marketing company, built around the premise that most businesses lose 82% of their leads due to slow follow-up, and that a well-built automated chatbot solves this problem immediately. The company was founded in 2018 after Matt’s board game business nearly collapsed, and he discovered that a chatbot they built to sell games worked so well it became the business.

That origin story is genuinely documented, independently verified, and more interesting than most company founding narratives in this space. Facebook flew the BotBuilders team to headquarters as one of five featured success stories. ManyChat, the platform they build on, selected them to build ManyChat’s own chatbot. Grant Cardone has been a client. These are real, verifiable credentials.

The honest question for someone evaluating BotBuilders is whether the system fits their business and whether the pricing at the higher tiers represents genuine value.

First — This Is Important

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Key Takeaways

• BotBuilders is Matt Leitz and Nic Frachon’s chatbot and AI marketing company, founded 2018 and twice named to the Inc 5000
• Genuinely credible: Facebook-featured, ManyChat-endorsed, clients include Grant Cardone, and the company has a documented founding story predating the education business
• The system is built on ManyChat but provides the strategic “brains”, pre-built conversational flows, ChatGPT integration, and niche-specific templates, that ManyChat alone doesn’t include
• Pricing ranges from $2,500 for the do-it-together programme to $5,000 for done-for-you, which is expensive relative to the self-service alternatives
• The Trustpilot profile at botbuilders.com shows 4.6 stars from 51 reviews; BBB reviews are consistently positive, with a 74-year-old company president describing BotBuilders as “a company of good people”
• One Chatbotbuilder.ai Trustpilot review flags a misleading webinar that presented the $2,500 product as simpler than it is
• Verdict: Legitimate, well-credentialled company delivering real chatbot systems. Expensive at the higher tiers but backed by genuine expertise and a strong support reputation.

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The Founding Story and Why It Matters

Matt Leitz started selling board games online. Amazon was crushing him. With a baby on the way and money running out, he placed a Craigslist ad for an unpaid intern, connected with Nic Frachon, and together they built a chatbot to sell games.

It worked. Facebook took notice and flew the team to headquarters. ManyChat reached out. The board game business became a chatbot business.

This matters because it means BotBuilders learned chatbot marketing by doing it for survival, not by studying it academically. The templates and conversational flows inside the system come from real campaigns that had to work, not from theory about what should work. Grant Cardone’s team used BotBuilders chatbots for eight-figure webinars. That’s independent third-party validation that the underlying methodology produces results.

What the System Actually Provides

BotBuilders runs on ManyChat but provides what ManyChat doesn’t: strategic conversation design. ManyChat is the delivery mechanism. BotBuilders provides the pre-built flows, the ChatGPT integration that allows the bot to handle typed questions intelligently, and the niche-specific templates for different industries.

The templates cover appointment booking, lead capture, contest mechanics, quiz funnels, and customer support across industries from coaching to real estate to ecommerce. The “Hybrid AI” model combines human-written sales flows (where the script needs to guide a specific outcome) with ChatGPT response capability (where a user asks a question that requires flexible, intelligent answering).

The AI Powered Profits course, included as a training component, covers how to use AI across the broader business operation beyond the chatbot specifically.

The Pricing Question

This is where the review has to be direct.

The do-it-together programme (where you build the chatbot with BotBuilders support) runs around $2,500. The done-for-you option (where BotBuilders builds the chatbot for your business) runs around $5,000.

For a business that can attribute meaningful revenue to automated lead follow-up, the ROI calculation is straightforward. If a chatbot converts one additional client per month that would otherwise have gone cold due to slow follow-up, and that client is worth several hundred dollars, the system pays for itself relatively quickly.

For a very small business or a solo operator with low lead volume, the cost is harder to justify compared to setting up a basic ManyChat flow independently, which costs a fraction of this. One Trustpilot reviewer specifically noted that the webinar presentation made the $2,500 product look simpler than it actually is, and that you’re essentially paying for an expensive course to build the system yourself rather than having it done for you. The done-for-you option at $5,000 changes this equation but increases the upfront cost.

The Support Reputation

This is the area where BotBuilders consistently earns strong reviews. BBB reviewers describe patient, professional support that over-delivers. One 74-year-old business owner who described BotBuilders as “a company of good people” used to meeting online hype and being disappointed is a specific, credible data point about what the actual client experience feels like.

The Trustpilot profile at botbuilders.com specifically (not chatbotbuilder.ai, which is a different and unrelated platform with a lower rating) shows 4.6 stars from 51 reviews, with consistent positive themes around support quality, the team’s genuine investment in client outcomes, and the quality of the live events they run.

Who BotBuilders Is For

BotBuilders makes the most sense for an established business with a meaningful lead flow that is losing conversions due to slow follow-up, a business owner who values done-with-you or done-for-you support over figuring out ManyChat independently, or a marketing agency that wants to add chatbot implementation as a service offering for clients.

It’s less immediately justified for solo operators or very small businesses with low lead volume, people comfortable building their own ManyChat flows, or anyone starting from zero who needs to validate their basic business model before investing in automation.

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Frequently Asked Questions

Is BotBuilders a scam? No. Twice Inc 5000 listed, Facebook-featured, ManyChat-endorsed, and with Grant Cardone among verified clients. Matt Leitz has a documented founding story that predates the education business. Genuinely credible.

Who is Matt Leitz? Co-founder of BotBuilders alongside Nic Frachon. Built the business from a failed board game company’s chatbot experiment. Active company president with a public profile predating the education and template business.

Is it built on ManyChat? Yes. ManyChat is the platform. BotBuilders provides the strategic conversational flows, ChatGPT integration, and niche templates that make the chatbot effective rather than robotic.

How much does it cost? Approximately $2,500 for the do-it-together programme and $5,000 for done-for-you. Both are significant investments justified primarily for businesses with meaningful lead volume.

Is the webinar misleading? One Trustpilot reviewer found the webinar made the do-it-yourself element less clear than they expected. The $2,500 product requires your own implementation work; the $5,000 done-for-you option is where BotBuilders builds the system for you. Know which you’re buying before the webinar ends.

What makes it different from just using ManyChat directly? ManyChat is the delivery platform; BotBuilders provides the strategic conversation design, pre-built templates, ChatGPT integration, and support that most businesses can’t replicate themselves without significant time investment.